I found this articles about trends from a Fillipino source. Apparently, news of Puggle Mania has made it all the way to the Phillipines.
The article talks about a few different trends, including the puggle.
It primarily recaps the basic puggle story that appeared in NYC not long ago, as well as briefly defining the breed, etc.
The author says "what really helped a lot was when movie star hunk Jake Gyllenhaal was spotted purchasing one in New York."
I don't know that the Jake Gyllenhaal puggle purchase was really at the root of the excitement. Personally, I think Jake was just doing what anyone who has ever seen a super cute puggle wants to do! Buy a puggle!
In any case, the article is right here!
Oh, and I am really excited about this puggle training mini-course that's being offered online. Everyone should take a look.