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Here's an excerpt from the press release:
"It is very important that the pet purchaser understand the breed in which they are interested in, because there are literally thousands of dogs that end up end shelters or given away due to lack of knowledge of the breed. Puggles are a great breed; however, if one does not understand the true background of the breed before purchasing it, then one might regret adopting a puggle."
You can read the whole thing here.